As part of a post graduate certification program we were tasked with selecting a website from a curated list to perform a heuristic evaluation on the usability of the site and comment on the impact to the user experience. The second step of the project was to perform a second evaluation on a competitor website. With these tasks complete; a proposed mood board and lo-fi wireframes for a redesigned site were completed utilizing Figma.  the way you tell your story online can make all the difference.